Femme Profiles / 09.04.15 / BY Bella Serventi

Natural Beauty Femme: Irene Falcone

From media and advertising guru to an organic Beauty Femme, Irene Falcone has paved the way for natural, toxin-free beauty and skincare products.

After years of being a self-confessed beauty addict and unwittingly loading her body with toxins that typically exist in everyday cosmetic products, Irene decided to establish a business in the world of organic beauty. Starting with researching products and blogging, Irene soon founded Nourished Life an online beauty retailer stocking only the best of the best in organic skin care, make-up, tanners, sunscreen – the list goes on! We also believe safe and toxin-free products are the way forward and love Irene’s genuine passion and personal dedication to the movement.

Nourished Life and it’s products are regularly featured in the media including top publications such as Elle and Vogue. This business is the real deal! Plus, she has some really cool illustrations from The Lust List…

Business Name: Nourished Life
Website: www.nourishedlife.com.au
Instagram handle: @nourishedlife

Femme Facts Irene Falcone

WHAT DO YOU DO AND WHAT DO YOU LOVE ABOUT IT?

I’m a natural beauty expert, makeup addict and owner of Nourished Life, an online store for all natural skin care, makeup and lifestyle products. I love what I do because I get to help other Australian women find truly natural, effective alternatives to all of their favourite makeup, lotions and potions, as well as make safer choices for their family.

WHAT MADE YOU START YOUR BUSINESS?

I come from a long background in media buying and advertising. Through that time I was (and still am) a total makeup addict and for years overloaded my body with toxins from mainstream makeup and skincare, processed foods and long hours until it all finally caught up with me and I began feeling the physical side effects.

That’s what prompted me to start thinking about what I put in and on my body so I threw away every product in my home that I couldn’t understand the labels of and began researching natural toxin-free alternatives. That’s what prompted me to start blogging about my research on what ingredients to avoid as well as the best, most effective natural alternatives to makeup and skincare, which soon evolved into the online shop of my dreams – Nourished Life – a place where everyone could buy affordable pure, safe, natural and organic products online and all in the one place.

WHAT IS YOUR EDUCATION / STUDY BACKGROUND?

Marketing and Communications.

WHAT WOULD YOU RECOMMEND WOMEN STUDY OR DO TO BEST EQUIP THEMSELVES TO GET INTO YOUR INDUSTRY? 

Any kind of business management or communications degree would be a good grounding.

WHAT CHALLENGES HAVE YOU FACED STARTING YOUR OWN BUSINESS? HOW HAVE YOU DEALT WITH THEM?

I have worked in the corporate world and beauty industry my whole life. I’ve had the right training and experience so the biggest challenges for me were actually getting my career off the ground whilst I was still working full time in the corporate world. Another challenge for me was finding people with the right skill sets to match our unique requirement for this business.

WHAT’S BEEN YOUR GREATEST ACHIEVEMENT?

Getting the courage to take the ‘leap of faith’ between leaving the corporate world to starting up my own business.

WHAT IS THE BEST BEAUTY PRODUCT YOU’D RECOMMEND?

I have so many! But the Dr. Alkaitis Treatment Oil has got to be my number one.  You can use this oil on your face and body for anything from rosacea, acne, dry and dehydrated skin, sun damage and wrinkles as it stimulates the skin’s natural ability to repair itself. I personally use it as a night time moisturiser and treatment for extra dry spots or if my skin is looking a little dull. Everything from the Dr.Alkaitis range is also organic, wildcrafted, vegan and gluten free.

WHAT’S THE BIGGEST LESSON YOU’VE LEARNT FROM A MISTAKE YOU’VE MADE IN THE PAST?

Not to rush things and to stop and evaluate every opportunity before making a decision to move forward.  

REFLECTING ON YOUR CAREER TO DATE, WHAT ADVICE WOULD YOU GIVE YOURSELF AT THE BEGINNING?

 Not to be scared to followed your passion. There is never a good or convenient time to do something that scares you, so don’t waste time and just do it!

HOW DO YOU MANAGE STRESS / ANXIETY / WORK LIFE BALANCE?

To be honest, I’m still working on this! I find it hard to find time for myself during really busy periods but I always make sure that after 6pm I stop working for a couple of hours and cook dinner with my family, which we sit down and enjoy together. I think having a routine really helps, especially when trying to ‘switch off’.

WHAT’S NEXT FOR YOU & THE NOURISHED LIFE BUSINESS?

We’ll be expanding our range of products available at Nourished Life and doing more charity work to help give back to the community.

WHAT THREE WORDS WOULD YOU USE TO DESCRIBE YOURSELF?

Determined, loving, intuitive

Credits

Author / Bella Serventi

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